As a vendor working with agencies and clients, you interact with many different people. When you get to partner with an incredibly knowledgeable and thoughtful team like WKQ, it’s a game changer! We’re thrilled with the campaigns we executed with WKQ Media – they were highly targeted, aggressive programs, and we rose to the challenge with mindful, pointed, and impactful advertising.
Tim Johnston | Equativ
As LG Ad Solutions continues to expand its impact in the political space, WKQ Media has been instrumental in helping us refine our precision targeting strategies, ensuring the right messages reach the in right audiences. We’re excited to continue this successful collaboration into the new year and the upcoming electon cycle.
Keith Norman | LG
WKQ Media, a newcomer to the political media buying space in 2024, quickly established itself as a force to be reckoned with, thanks in part to its exclusive supply-side partnership with OpenX. This collaboration enabled WKQ Media to establish a strong foothold in the competitive political media landscape, leveraging the power of a trusted data partner to access precise voter segments effortlessly. With the ability to target environments without a cookie or RampID for broader addressability, WKQ was able to deliver innovative, highly targeted campaigns. Together, OpenX and WKQ developed bespoke deals that enhanced reach and secured some of the most competitive CPMs in the industry, helping WKQ Media make an immediate and lasting impact for their clients.
Jackie Wagner | OpenX
In their first year, WKQ Media, a new firm, demonstrated innovation by leveraging the
expertise of seasoned professionals. Their collaboration with us led to significant enhancements in product delivwet and reporting for our client agencies. We are proud to share the joint success with WKQ Media in winning a CampaignTech award for pioneering programmatic advertising. The industry impact of WKQ Media is truly exciting, and we look forward to continued collaboration in the future.
Jim Green | Basis
Working with WKQ Media has resulted in a trusted and strategic partmashup that we know we can rely on even during the most challenging campaigns. Their team managed a wide variety of projects for us, all under tight deadlines and sometimes with unexpected and last-minute changes to budgets and timelines. They consistently delivered everything on time and on budget, showcasing their remarkable ability to adapt and execute efficiently. WKQ Media’s expertise and dedication have been instrumental in our campaign successes, and we look forward to continuing our partnership with them over the years to come.
Sam Inglot | Progress Michigan
Digital ad buying agency launches with extensive knowledge of the latest trends in digital campaign strategy and advertising technology to help progressive and pro-worker digital content creators cut through the noise and meet target audiences where they are.
WASHINGTON, D.C. – In the lead up to the 2024 elections, veteran digital campaign strategist Bill Redding announced the launch of WKQ Media. Leveraging Redding’s more than two decades of experience in digital media and political organizing, the new digital ad buying agency designs customized media plans and executes cross platform digital advertising campaigns for Democratic and progressive media agencies and organizations across the country. WKQ’s team of digital media experts collaborate with advertising partners to map the complex and crowded digital advertising landscape to ensure their content reaches and resonates with its intended audience.
Specializing in video-first campaigns — including OTT (over-the-top), CTV (connected TV), Addressable Cable, AVO (advertising-based video on demand), SVOD (subscription video on demand), and TVOD (transactional video on demand) — WKQ Media’s expertise spans the full spectrum of advertising delivery technologies.
“The digital advertising landscape continues to shift dramatically year after year. To win elections and achieve other organizational goals, it’s important for progressive and pro-worker creative advertising agencies and organizations to stay ahead of the trends, harness the power of data, and embrace new and emerging technologies,” said WKQ Media Founder Bill Redding. “Through our data-driven approach, we work to boost audience persuasion and engagement, achieving desired outcomes by crafting expert, data-informed digital media plans.”
With more than 20 years of experience at the intersection of traditional and digital media, Redding has run successful advocacy, union organizing, and political persuasion campaigns for labor unions, national non-profit organizations, and candidates up and down the ballot.
“With Bill’s help over the past decade, we have been able to effectively communicate with both our members and other older Americans,” said Richard Fiesta, Executive Director of the Alliance for Retired Americans, a grassroots advocacy organization with 4.4 million members across the country. “Retirees are active and engaged but one size does not fit all. Bill has helped us tailor and execute plans to meet seniors where they are and deliver information about issues that affect their lives.”
A resource for reporters:
In addition to working with clients, Redding and WKQ Media will serve as a source and a resource for reporters seeking to deepen their knowledge of the paid digital media and advertising industry and the application of digital strategy and tactics in campaigns and elections.
“With the 2024 elections fast approaching, reporters covering political campaigns, digital marketing, and technology need to stay on top of the latest trends in a constantly evolving digital advertising landscape,” said Grace Briscoe, SVP of Client Development at Basis Technologies. “Bill and WKQ media have the expertise and road-tested experience to help journalists navigate this chaotic and faced-paced environment.”
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WKQ Media are digital media buyers. We work with you and your clients to design and deliver effective, data-driven digital media plans.
As we steadily march towards the 2024 election season, we’re not just moving into another election year; we’re stepping into a realm of revolutionary change in the world of media buying for political campaigns. The landscape we once knew is undergoing a seismic shift, propelled by rapid technological advancements and a dynamic shift in consumer behaviors and preferences. In this era of constant digital evolution, the lines between digital and traditional media are not just blurring; they are being redrawn.
This year, we’re not just observers of change; we’re participants in a transformation that’s rewriting the rulebook on how political campaigns connect with voters. As experts and innovators in the field, we’re excited to share our insights and predictions on the major trends that will define media buying in 2024:
As we plan for the 2024 election, it’s essential to understand that we are not just adapting to changes; we are at the forefront of a new era in political campaigning. By embracing these trends and harnessing their potential, political campaigns can create a more engaged, informed, and motivated electorate, leading to a healthier, more vibrant democratic process.