Who We Are

We are a team of media buyers who work as an extension of yours. Most of us came up through campaigns, advocacy organizations, and union halls before we came to media buying, and it shows in how we plan — we start from the voters you need to move, not from the channels we happen to like.

We do not produce creative. That is deliberate. It means our only job is making sure the work you have already invested in reaches the people who need to see it, and that we have no reason to defend a spot that is not performing.

Bill Redding

CEO and Founder

A native New Englander, Bill is a strategist known for his work at the intersection of traditional and digital media. Across more than twenty years he has built a practice around media buying strategy and voter data analysis, running advocacy, union organizing, and political persuasion campaigns at the federal, state, and local levels.

Before founding WKQ Media in 2023, Bill was Senior Vice President for Digital and Data at The New Media Firm and a Senior Vice President at Revolution Messaging. He has also been a senior strategist at The Campaign Workshop and a senior advisor for grassroots advocacy at AARP. Earlier, he built one of the first searchable statewide voter files for the Massachusetts Democratic Party — work that started well before anyone was calling it data-driven — after training systems administrators and cutting his teeth in customer support for one of the country’s early internet service providers.

Bill started his college studies at Simon’s Rock and graduated from Wheaton College in Massachusetts. Campaigns & Elections has named him a Rising Star for his leadership on the 2010 Arizona Democratic Coordinated Campaign. He has served in local elected office as a school committee member in North Attleboro, Massachusetts, and speaks regularly at industry gatherings including the AAPC’s Pollie Conference and numerous Campaigns & Elections events and conferences.

He founded WKQ on a straightforward premise: the organizations doing the hardest political work in this country deserve a buyer who is genuinely in their corner. He lives in Washington, DC with his wife; their three children, William, Kate and Quinn — the W, K and Q of WKQ Media; their niece Autumn; and Ginger the cat.

Michael O’Meara

SVP, Media Buying

Michael has been on the front line of digital buying innovation for nearly 15 years. He helped flip the Michigan Supreme Court, worked to protect reproductive freedom in Michigan through the Reproductive Freedom for All ballot initiative, and ran national independent expenditures supporting Biden and Democratic Senate candidates. He has built state caucus programs for at-risk legislative seats and statewide college persuasion and turnout efforts.

Outside of political ads, Michael has also had success in building a major Michigan law firm’s digital advertising program, doubling cases in one year, and helped a credit union add so many new accounts in a short span of time that they couldn’t actually handle any more and had to end their ad program. Beyond media buying, Michael was a campaign manager, running two successful statewide Michigan campaigns for the University of Michigan Regents and the Michigan Supreme Court and has handled public media relations for Macomb County, MI.

Michael graduated from Grand Valley State University with degrees in philosophy and political science. When he is not actively campaigning, he is traveling with his wife.

Asher-Leigh Boone

Senior Media Buyer

A born-and-raised New Yorker, Asher-Leigh brings five years of media buying and four years of progressive political experience to WKQ. She is a graduate of the Rockefeller College of Public Affairs and Policy at the University at Albany, SUNY, where she was recognized with the college’s Undergraduate Community Service Award and worked as a research assistant studying how city governments build the capacity to innovate.

Her media work spans upper, middle, and lower funnel strategy across paid social, programmatic, CTV, and audio — the full arc from introducing a candidate to closing a turnout gap. At WKQ she leads our local advocacy work and buys across the full client book — unions, statewide campaigns, and the agencies that bring us in.

Asher-Leigh’s media expertise is matched by her organizing. She serves on the Regional Council for Citizen Action of New York’s Metro Area and as Media and Communications Chair for the Northern Dutchess NAACP, and she is a graduate of the NAACP’s Next Generation Leadership program. Those roles are a large part of why she is good at this work — she has spent years on the receiving end of political advertising as an organizer, and she buys accordingly. When she is not optimizing a media plan she is on the tennis court working on her serve, making candles by hand, or volunteering with the organizations shaping the Hudson Valley’s future.

Sara Heller

Media Buyer

Originally from Texas and now based in the Atlanta area, Sara brings a background in progressive politics and political strategy to her media buying at WKQ. She is a graduate of the University of London and the University of Georgia and holds bachelor’s and master’s degrees in history — a foundation that shapes how she reads political context and the audiences a campaign needs to reach.

She buys across Meta, Google and the demand-side platforms — paid social, search and programmatic — and her years in progressive politics give her a working sense of what a campaign is actually trying to do and what paid media can and cannot carry for it.

A first-generation American, Sara’s commitment to civic engagement started early: she was recognized as a Congressional Scholar and served as a delegate to the National Youth Leadership Council. She is a member of the Atlanta chapter of the Democratic Socialists of America, continuing a longstanding involvement in progressive politics.

Sara is also a screenwriter with television and film projects in development. Outside work she can usually be found following the Braves, disappearing down a historical rabbit hole, or negotiating household authority with her cat, Pico de Gato. Pico considers those negotiations concluded.