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Popote, Pajita, Sorbeto: Communicating Across Languages in New Jersey
The word for “straw” changes across the Spanish-speaking world — popote, pajita, sorbeto — and which one you use says which community you come from. A 501(c)(4) program for Make the Road Action New Jersey built on that idea, measured against a matched control group of 200,000 voters held back from the buy. Trust on immigration rose 8.1 points.
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Turn the Ballot Over: Cutting Michigan Supreme Court Roll-Off by a Third
More than four in ten Michigan voters skipped the Supreme Court section of their ballot in 2020. This 501(c)(3) voter education program for Engage Michigan cut that to one in four, using nonpartisan modeling to find the precincts where people stopped — and a singing eagle to make them finish.
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170 Ads Per Student: Turning Out College Voters Against the Statewide Tide
Michigan moved 1.4 points toward Republicans in 2024. In the campus precincts this program targeted, it went the other way. A college turnout effort run across a 501(c)(3) and a 501(c)(4), including digital, college newspapers, DOOH and CTV – 88.7 million ads and roughly 170 exposures per student.
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