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Popote, Pajita, Sorbeto: Communicating Across Languages in New Jersey
Read more: Popote, Pajita, Sorbeto: Communicating Across Languages in New JerseyThe word for “straw” changes across the Spanish-speaking world — popote, pajita, sorbeto — and which one you use says which community you come from. A 501(c)(4) program for Make the Road Action New Jersey built on that idea, measured against a matched control group of 200,000 voters held back from the buy. Trust on…
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Digital Audio Ads: Reaching Audiences in a Noisy World
Read more: Digital Audio Ads: Reaching Audiences in a Noisy WorldSmart Sound Strategies: Using Digital Audio to Drive Campaign Impact Navigating the complexities of digital audio advertising in the political sphere has been a formidable challenge for our agency. Despite substantial budgets and the medium’s rising prominence, we encountered significant obstacles that necessitated a strategic pivot to alternative inventory types, ultimately salvaging our campaign objectives.…
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CTV Unlocked: Reaching Voters Where They Are
Read more: CTV Unlocked: Reaching Voters Where They AreInnovative Advertising: Leveraging Connected TV (CTV) to Prioritize Our Client’s Campaigns In the rapidly evolving world of digital marketing, Connected TV (CTV) has emerged as an invaluable tool for reaching engaged audiences. At our agency, we saw CTV not as an oversaturated market but as a promising, underutilized space where we could prioritize our client’s…
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Turn the Ballot Over: Cutting Michigan Supreme Court Roll-Off by a Third
Read more: Turn the Ballot Over: Cutting Michigan Supreme Court Roll-Off by a ThirdMore than four in ten Michigan voters skipped the Supreme Court section of their ballot in 2020. This 501(c)(3) voter education program for Engage Michigan cut that to one in four, using nonpartisan modeling to find the precincts where people stopped — and a singing eagle to make them finish.
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170 Ads Per Student: Turning Out College Voters Against the Statewide Tide
Read more: 170 Ads Per Student: Turning Out College Voters Against the Statewide TideMichigan moved 1.4 points toward Republicans in 2024. In the campus precincts this program targeted, it went the other way. A college turnout effort run across a 501(c)(3) and a 501(c)(4), including digital, college newspapers, DOOH and CTV – 88.7 million ads and roughly 170 exposures per student.
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Veteran digital campaign strategist Bill Redding launches WKQ Media
Read more: Veteran digital campaign strategist Bill Redding launches WKQ MediaDigital ad buying agency launches with extensive knowledge of the latest trends in digital campaign strategy and advertising technology to help progressive and pro-worker digital content creators cut through the noise and meet target audiences where they are.
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WKQ Media Adds Two Media Buyers: Michael O’Meara and Brianna Herrington
Read more: WKQ Media Adds Two Media Buyers: Michael O’Meara and Brianna HerringtonWKQ Media adds two media buyers to the team this summer — Michael O’Meara and Brianna Herrington.
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How the 2024 Election is Redefining Media Buying in Political Campaigns
Read more: How the 2024 Election is Redefining Media Buying in Political CampaignsAs we steadily march towards the 2024 election season, we’re not just moving into another election year; we’re stepping into a realm of revolutionary change in the world of media buying for political campaigns. The landscape we once knew is undergoing a seismic shift, propelled by rapid technological advancements and a dynamic shift in consumer…
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