Progressive campaigns, advocacy organizations, unions, and the agencies that serve them. You make the creative. We make sure the right voters see it.
Connected TV and streaming. Addressable cable, broadcast and cable spot. Online video and YouTube. Radio and streaming audio. Programmatic display and native. Paid social. Out of home. Print, where it still reaches the people you need.
Audiences get built from the voter file and from research — list-matching, demographic and psychographic segmentation — so your creative is seen and remembered by the people you can actually move. Some campaigns need all of it. Most don’t. We will tell you which.
Because we don’t make the creative, we have no reason to defend a spot that isn’t performing. Our only job is getting the work you have already paid for in front of the people who need to see it — and telling you plainly when something isn’t landing.
On a 2024 Michigan program that meant modeling the roughly three percent of the state who turn out in presidential years but don’t finish the ballot. A broadcast buy would have paid to reach the other ninety-seven percent too.
Every media mix we recommend carries deliberate investment in women-, BIPOC- and LGBTQ+-owned publishers. We think that is how campaigns should be run. It also reaches audiences that default inventory quietly misses.
As LG Ad Solutions continues to expand its impact in the political space, WKQ Media has been instrumental in helping us refine our precision targeting strategies, ensuring the right messages reach the right audiences. We’re excited to continue this successful collaboration into the new year and the upcoming election cycle.
Keith Norman | LG Ad Solutions
Reach out today to see how we can help you place winning media buys for you and your clients.
