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2
Gold CampaignTech Awards, 2024 and 2025
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2
Reed Awards for media targeting and placement
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88.7M
Ads delivered to Michigan college students in one cycle
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1/3
Reduction in Michigan Supreme Court ballot roll-off
What we buy
Connected TV and streaming. Addressable cable, broadcast and cable spot. Online video and YouTube. Radio and streaming audio. Programmatic display and native. Paid social. Out of home. Print, where it still reaches the people you need.
Audiences get built from the voter file and from research — list-matching, demographic and psychographic segmentation — so your creative is seen and remembered by the people you can actually move. Some campaigns need all of it. Most don’t. We will tell you which.
How we work
We work for you, not for the buy.
Because we don’t make the creative, we have no reason to defend a spot that isn’t performing. Our only job is getting the work you have already paid for in front of the people who need to see it — and telling you plainly when something isn’t landing.
We plan from the voter backward.
On a 2024 Michigan program that meant modeling the roughly three percent of the state who turn out in presidential years but don’t finish the ballot. A broadcast buy would have paid to reach the other ninety-seven percent too.
We put a share of every buy with publishers who earn it.
Every media mix we recommend carries deliberate investment in women-, BIPOC- and LGBTQ+-owned publishers. We think that is how campaigns should be run. It also reaches audiences that default inventory quietly misses.
Winning with WKQ
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Working with WKQ Media has resulted in a trusted and strategic partnership that we know we can rely on even during the most challenging campaigns. Their team managed a wide variety of projects for us, all under tight deadlines and sometimes with unexpected and last-minute changes to budgets and timelines. They consistently delivered everything on time and on budget, showcasing their remarkable ability to adapt and execute efficiently. WKQ Media’s expertise and dedication have been instrumental in our campaign successes, and we look forward to continuing our partnership with them over the years to come.
Sam Inglot | Progress Michigan
