Blog - WKQ Media

Veteran digital campaign strategist Bill Redding launches WKQ Media

Posted on September 19, 2024 - 10:17 am by admin_wkq

Digital ad buying agency launches with extensive knowledge of the latest trends in digital campaign strategy and advertising technology to help progressive and pro-worker digital content creators cut through the noise and meet target audiences where they are.

WASHINGTON, D.C. – In the lead up to the 2024 elections, veteran digital campaign strategist Bill Redding announced the launch of WKQ Media. Leveraging Redding’s more than two decades of experience in digital media and political organizing, the new digital ad buying agency designs customized media plans and executes cross platform digital advertising campaigns for Democratic and progressive media agencies and organizations across the country. WKQ’s team of digital media experts collaborate with advertising partners to map the complex and crowded digital advertising landscape to ensure their content reaches and resonates with its intended audience.

Specializing in video-first campaigns — including OTT (over-the-top), CTV (connected TV), Addressable Cable, AVO (advertising-based video on demand), SVOD (subscription video on demand), and TVOD (transactional video on demand) — WKQ Media’s expertise spans the full spectrum of advertising delivery technologies.

“The digital advertising landscape continues to shift dramatically year after year. To win elections and achieve other organizational goals, it’s important for progressive and pro-worker creative advertising agencies and organizations to stay ahead of the trends, harness the power of data, and embrace new and emerging technologies,” said WKQ Media Founder Bill Redding. “Through our data-driven approach, we work to boost audience persuasion and engagement, achieving desired outcomes by crafting expert, data-informed digital media plans.”

With more than 20 years of experience at the intersection of traditional and digital media, Redding has run successful advocacy, union organizing, and political persuasion campaigns for labor unions, national non-profit organizations, and candidates up and down the ballot.

“With Bill’s help over the past decade, we have been able to effectively communicate with both our members and other older Americans,” said Richard Fiesta, Executive Director of the Alliance for Retired Americans, a grassroots advocacy organization with 4.4 million members across the country. “Retirees are active and engaged but one size does not fit all. Bill has helped us tailor and execute plans to meet seniors where they are and deliver information about issues that affect their lives.”

A resource for reporters:
In addition to working with clients, Redding and WKQ Media will serve as a source and a resource for reporters seeking to deepen their knowledge of the paid digital media and advertising industry and the application of digital strategy and tactics in campaigns and elections.

“With the 2024 elections fast approaching, reporters covering political campaigns, digital marketing, and technology need to stay on top of the latest trends in a constantly evolving digital advertising landscape,” said Grace Briscoe, SVP of Client Development at Basis Technologies. “Bill and WKQ media have the expertise and road-tested experience to help journalists navigate this chaotic and faced-paced environment.”

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WKQ Media are digital media buyers. We work with you and your clients to design and deliver effective, data-driven digital media plans.

How the 2024 Election is Redefining Media Buying in Political Campaigns

Posted on April 19, 2024 - 10:28 am by admin_wkq

As we steadily march towards the 2024 election season, we’re not just moving into another election year; we’re stepping into a realm of revolutionary change in the world of media buying for political campaigns. The landscape we once knew is undergoing a seismic shift, propelled by rapid technological advancements and a dynamic shift in consumer behaviors and preferences. In this era of constant digital evolution, the lines between digital and traditional media are not just blurring; they are being redrawn.

This year, we’re not just observers of change; we’re participants in a transformation that’s rewriting the rulebook on how political campaigns connect with voters. As experts and innovators in the field, we’re excited to share our insights and predictions on the major trends that will define media buying in 2024:

Digital-First, But Not Digital-Only Strategies: The rise of digital media is undeniable, but 2024 will highlight a more nuanced approach. Expect to see campaigns adopting a digital-first strategy, yet skillfully integrating traditional media for a comprehensive reach.
Hyper-Personalized Voter Engagement: With advancements in AI and data analytics, campaigns will be able to deliver hyper-personalized content, targeting voters with precision accuracy, based on their behaviors, preferences, and even sentiment.
The Emergence of New Media Platforms: Beyond the usual suspects, new media platforms are set to emerge, offering innovative ways to reach and engage with younger, more technologically savvy voters.
The Power of Video Content: Video content, especially short-form, will dominate, driven by its proven effectiveness in capturing attention and conveying messages in a compelling and digestible format.
Mobile Optimization as a Necessity: In a world where smartphones are ubiquitous, optimizing content for mobile devices will no longer be optional. Campaigns will need to ensure that all digital content is mobile-friendly.
The Integration of Augmented Reality (AR) and Virtual Reality (VR): These technologies will start moving from the fringes to the forefront, offering immersive experiences that could revolutionize campaign storytelling and voter engagement.
Greater Emphasis on Analytics and ROI: Data won’t just inform strategies; it will drive them. Campaigns will place a greater emphasis on analytics and ROI, ensuring that every dollar spent is an investment towards a more engaged and motivated voter base.
Ethical Considerations and Transparency in Data Use: As data becomes more central to campaign strategies, ethical use of this data and transparency with voters about how their information is being used will become critical.
Real-Time Adaptation and Responsive Campaigns: The ability to adapt and respond in real-time to changing voter sentiments and news cycles will be crucial. Campaigns will need to be agile, adjusting strategies swiftly to stay relevant and effective.

As we plan for the 2024 election, it’s essential to understand that we are not just adapting to changes; we are at the forefront of a new era in political campaigning. By embracing these trends and harnessing their potential, political campaigns can create a more engaged, informed, and motivated electorate, leading to a healthier, more vibrant democratic process.