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The Blog

  • Digital Audio Ads: Reaching Audiences in a Noisy World

    Smart Sound Strategies: Using Digital Audio to Drive Campaign Impact Navigating the complexities of digital audio advertising in the political sphere has been a formidable challenge for our agency. Despite substantial budgets and the medium’s rising prominence, we encountered significant obstacles that necessitated a strategic pivot to alternative inventory types, ultimately salvaging our campaign objectives.…

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  • CTV Unlocked: Reaching Voters Where They Are

    Innovative Advertising: Leveraging Connected TV (CTV) to Prioritize Our Client’s Campaigns In the rapidly evolving world of digital marketing, Connected TV (CTV) has emerged as an invaluable tool for reaching engaged audiences. At our agency, we saw CTV not as an oversaturated market but as a promising, underutilized space where we could prioritize our client’s…

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  • Many vintage televisions, stacked

    Veteran digital campaign strategist Bill Redding launches WKQ Media

    Digital ad buying agency launches with extensive knowledge of the latest trends in digital campaign strategy and advertising technology to help progressive and pro-worker digital content creators cut through the noise and meet target audiences where they are.

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  • Hand reaching toward old television

    How the 2024 Election is Redefining Media Buying in Political Campaigns

    As we steadily march towards the 2024 election season, we’re not just moving into another election year; we’re stepping into a realm of revolutionary change in the world of media buying for political campaigns. The landscape we once knew is undergoing a seismic shift, propelled by rapid technological advancements and a dynamic shift in consumer…

    Read more: How the 2024 Election is Redefining Media Buying in Political Campaigns