Bill Redding, Founder and CEO

A native New Englander, Bill is a respected strategist known for his pioneering work at the intersection of traditional and digital media. With twenty-plus years of experience, Bill is recognized as an expert in media buying strategy and data analysis that has led to winning advocacy, union organizing and political persuasion campaigns at the federal, state, and local levels.

In its first year WKQ Media has worked with progressive clients across the country including Progress Arizona, Battle Born Progress, For Michigan and Progress Michigan to deliver effective CTV focused digital first paid media programs at the state and federal level.

Before founding WKQ Media, Bill was a senior vice-president with The New Media Firm, Revolution Messaging, a senior strategist with The Campaign Workshop, a senior advisor for grassroots advocacy at AARP, and worked for a long list of other non-profits, labor unions and campaigns. He also held local elected office, serving as a school committee member in North Attleboro, MA.

Bill lives in Northeast Washington, DC with his wife and their three children - Will, Kate and Quinn.