WKQ Media added two media buyers to its team this summer. Michael O’Meara joins as SVP, Media Buying. Brianna Herrington joins as Media Buyer and Strategist.

Michael brings years of digital buying experience and deep Michigan roots to the role. Before WKQ, he managed statewide campaigns for the University of Michigan Board of Regents and the Michigan Supreme Court, ran public media relations for Macomb County, and built the digital media program for a Michigan law firm. At WKQ, he leads digital buying, optimizing inventory so clients get the most meaningful impressions for their budgets, and works with clients across the country to place buys across every channel.

Brianna is a graduate of Georgia State University, where she earned a degree in Public Health. She brings more than six years of paid media buying experience across e-commerce, healthcare and progressive politics, with particular strength in social platforms and programmatic buying. At WKQ, she’ll work with clients across the country to plan and place buys across every channel.

WKQ Media is a media buying desk for progressive campaigns and advocacy organizations, buying CTV, radio, linear, DOOH, programmatic and paid social. WKQ does not produce creative, which keeps its buying recommendations independent of production incentives.

Digital ad buying agency launches with extensive knowledge of the latest trends in digital campaign strategy and advertising technology to help progressive and pro-worker digital content creators cut through the noise and meet target audiences where they are.

WASHINGTON, D.C. – In the lead up to the 2024 elections, veteran digital campaign strategist Bill Redding announced the launch of WKQ Media. Leveraging Redding’s more than two decades of experience in digital media and political organizing, the new digital ad buying agency designs customized media plans and executes cross platform digital advertising campaigns for Democratic and progressive media agencies and organizations across the country. WKQ’s team of digital media experts collaborate with advertising partners to map the complex and crowded digital advertising landscape to ensure their content reaches and resonates with its intended audience. 

Specializing in video-first campaigns — including OTT (over-the-top), CTV (connected TV), Addressable Cable, AVO (advertising-based video on demand), SVOD (subscription video on demand), and TVOD (transactional video on demand) — WKQ Media’s expertise spans the full spectrum of advertising delivery technologies.

“The digital advertising landscape continues to shift dramatically year after year. To win elections and achieve other organizational goals, it’s important for progressive and pro-worker creative advertising agencies and organizations to stay ahead of the trends, harness the power of data, and embrace new and emerging technologies,” said WKQ Media Founder Bill Redding. “Through our data-driven approach, we work to boost audience persuasion and engagement, achieving desired outcomes by crafting expert, data-informed digital media plans.”

With more than 20 years of experience at the intersection of traditional and digital media, Redding has run successful advocacy, union organizing, and political persuasion campaigns for labor unions, national non-profit organizations, and candidates up and down the ballot.    

“With Bill’s help over the past decade, we have been able to effectively communicate with both our members and other older Americans,” said Richard Fiesta, Executive Director of the Alliance for Retired Americans, a grassroots advocacy organization with 4.4 million members across the country. “Retirees are active and engaged but one size does not fit all. Bill has helped us tailor and execute plans to meet seniors where they are and deliver information about issues that affect their lives.”

A resource for reporters:
In addition to working with clients, Redding and WKQ Media will serve as a source and a resource for reporters seeking to deepen their knowledge of the paid digital media and advertising industry and the application of digital strategy and tactics in campaigns and elections. 

“With the 2024 elections fast approaching, reporters covering political campaigns, digital marketing, and technology need to stay on top of the latest trends in a constantly evolving digital advertising landscape,” said Grace Briscoe, SVP of Client Development at Basis Technologies. “Bill and WKQ media have the expertise and road-tested experience to help journalists navigate this chaotic and faced-paced environment.”

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WKQ Media are digital media buyers. We work with you and your clients to design and deliver effective, data-driven digital media plans.